Romania’s elusive potential

From time to time Romania's political leadership launches a plan for reform. Foreign bankers and investors respond with a wave of enthusiasm about the country. Then things go awry. This year, following the latest reform plan, foreign banks are starting to expand outside the capital and are looking for privatization mandates. Will things be different this time? James Rutter finds out.

From the number of foreign banks opening branches in Bucharest one could be forgiven for thinking that the Romanian market must finally be about to take-off. Don’t be fooled. The banks may be there, but as yet the business isn’t.

The attitude of bankers involved in Romania ranges from philosophical to lugubrious. “There is a sense of disappointment,” says one foreign banker. “Romania was expected to be the next Poland.” Mimicking Poland’s 6% GDP growth remains a pipe dream for Romania.

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