The Euromoney guide to emerging-market banks
When staff at a Brazilian bank switch on their computers in the morning, their screens are filled with a panoramic view of a tropical beach. A prompt in one corner asks: “Where would you rather be?” After fighting their way through São Paulo’s notoriously bad traffic to face the tough banking day ahead, the answer would seem self-evident. It’s meant to be. The unwritten message is: work hard, make money and you could soon be a wealthy retiree living in paradise.
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