Take a trip to Moscow and you might come away with the impression that AKA Bank is one of Russia’s largest financial institutions. A huge advert for the bank bears down in passport control outside Sheremetyevo airport and also appears on the back of cloakroom tags at the Bolshoi theatre, accompanied by the slogan “the customer is king at our bank” – a concept new to anyone accustomed to the Byzantine ways of Russian banks.
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