It is a battle between old India and new – between a fiercely nationalist old guard and reformists who want to throw open India to foreign investment. It involves a well-run family business called Asian Paints which for most of the summer has been at the centre of controversy. The country’s largest paints company is vocally resisting the attentions of UK-based multinational ICI, which has purchased a 9.1% stake in the company.
With its impish mascot Gattu, a young Indian boy holding a paintbrush, the company is a source of national pride.
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