Who remembers the “Abbey habit”? The slogan which brought savers flocking to deposit money may still be there but, as with the Prudential’s “man from the Pru”, times and tastes have changed. Today Abbey National is a full-service bank with total assets of £124 billion ($202 billion). Last year Abbey reported pre-tax profits of £1.17 billion. In terms of assets it is the fifth-largest bank in the UK with a market capitalization of £13.2 billion.
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