After a year trying to entice the owners of French retailer Casino into a friendly merger, rival French supermarket chain Promodès took a bolder approach. Advised by Morgan Stanley Dean Witter, the number-one ranked M&A dealmaker in Europe this year, in August Promodès launched what has become France’s most contentious hostile takeover bid. Its Ffr28 billion ($4.7 billion) all-cash bid was swiftly rejected by the family that controls Casino, as well as by majority shareholder Rallye, which then made its own offer.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access