Can Rothschild reinvent itself?t
Baron David’s survival strategy
How much has Rothschild been influenced by the Barings crash?
Sir Evelyn de Rothschild: We call ourselves merchant banks, but each of the remaining merchant banks is completely different in what we do. For example, we are the only merchant bank that has gold dealing within the bank. We have not been as strong in asset management as Schroders or Flemings, and we still are in commercial banking. One has to look at the costs related to the area you are in.
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