Why is it that some banks have such incredibly irritating music, the sort that gives you that brain-damaged feeling, while other banks and financial institutions have music that is much better. BT Business Systems, a subsidiary of British Telecom, must have had the same thing in mind when it conducted a recent survey of “music-on-hold”.
Vivaldi, and in particular his Four Seasons, was found to be the most popular choice if you had to be put on hold, according to this survey.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access