A WHALE OF A SALES DRIVE
The tourists had left for the day, but New York’s Museum of Natural History was far from empty. A thousand formally dressed guests mingled in the Hall of Ocean Life, entertained by Eddie Kenrick and David Ruffin (ex-Temptations) while overshadowed by the huge sperm whale that hangs from the ceiling.
This was the climax of last November’s $2 million campaign to launch the new dollar index contract of the Financial Instrument Exchange (FINEX).
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