DOWN WITH INNOVATION!
The best brains in investment banking wrestle daily with this problem: how to persuade one of America’s giant corporates to come to market. The incentives are the fees to be made, the cachet of a top US name, and the opportunity to make money on the positioning and trading of brand-new securities. But do these superbrains go about it in the right way? According to their clients, usually not. A series of Euromoney interviews with large US borrowers revealed some surprising dissatisfactions.
Investment bankers complained that treasurers at both industrial corporations and financial concerns are not much good at wrestling with the gritty details of capital market issues.
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