Out of the woods, into the world. (Finland’s business enterprises and banks are expanding into international markets)

OUT OF THE WOODS, INTO THE WORLD

Ask an American or a Frenchman how many Finnish brand names he knows and you will probably have him stumped. Unlike neighbouring Sweden, which boasts Volvo, Electrolux, Saab and AGA, Finland has no well-known flagship. But this anonymity belies the success of many Finnish companies, which, like the ice-breakers constructed in Helsinki’s shipyards, are steadily and stealthily cutting their way into new markets, towing the country’s financial system in their wake.