Emerging Europe: Citi stands firm in CEE as rivals pull back

Collapsing investment banking volumes have prompted global players to pull back from emerging Europe over the past two years. But Citi’s Jim Cowles, CEO for EMEA, has alternative sources of revenue to fall back on.

Jim Cowles-350


Citi’s Jim Cowles, head of EMEA

It would be natural to assume that the collapse of investment banking volumes in any global region would be bad news for the leading players in that market. 

So it is slightly surprising to find the man in charge of Citi’s central and eastern European (CEE) operations in buoyant, not to say bullish, mood. 

“We are pleased with these franchises,” says Jim Cowles, head of EMEA. “Despite a difficult environment over the last couple of years, they are profitable and their operating efficiency levels are above our corporate benchmark.” 

It is hard to overstate just how difficult the environment has been.

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