|
|
Illustration: Kevin February |
Tomas Spurny has a business card emblazoned with ‘Moneta Money Bank’. His head of communications still has one bearing a GE logo. In mid-July, two months after its IPO, the bank is still rebranding. By the end of September, however, all signs of Moneta’s former parent should have been wiped out – and with them, the last traces of GE’s retail banking network in Europe.
For Spurny, the US group’s pullback from financial services has been a boon.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
