Awards for Excellence 2016
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The African banking sector has invested heavily in digital services to its clients and is among the most advanced in the world in that area. One bank stands out, however, having tripled its e-business income over the past year, Guaranty Trust Bank (GTBank).
With Segum Agbaje as CEO, GTBank grew its e-business income from N5.2 billion ($26 million) to N16.6 billion in 2015. The number of downloads of its mobile banking app, meanwhile, rose 150% from 1 million to 2.5 million.
The bank, which posted profit before tax of N121 billion, has operations in Nigeria, Gambia, Ghana, Liberia, Sierra Leone, Côte d’Ivoire, Uganda, Rwanda, Kenya and the UK.
Customers in all those different countries rightly expect to be able to transact with GTBank whenever and wherever they choose. To that effect, GTBank has launched a number of digital services: Fast Track to bank with a PIN pad device, GTConnect to perform all key transactions from any mobile phone or landline, Social Banking to carry out essential banking activities via social media channels, SME MarketHub to offer small and medium sized businesses an online platform for selling their products, One Click Top-Up to easily top up phone credit and the Mobile Banking and Mobile Money phone applications to transfer funds and pay for goods and services.
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Segum Agbaje, |
Most recently, GTBank launched 737 Banking, a platform that allows customers to transfer funds from any bank in Nigeria, buy airtime, pay bills, link their bank verification number, and check account balances using their mobile devices, without the need for internet data. The app, which is compatible with any mobile device, has been received positively. 737 Banking has over 1 million active users for 737 airtime purchase and 100,000 average monthly new users for 737 transfers. Around N1 trillion in transactions took place via the platform in the first six months after launch.
With over 527,000 followers on Twitter and 3.6 million likes on Facebook, GT Bank has the highest social media presence of any African bank.
