Bancolombia’s watershed moment

Bancolombia’s BIB proved that it could get its parent’s follow-on away in difficult markets. Now it is looking to good customer relations to help it expand across the region

Ricardo Jaramillo Mejia, Bancolombia
Ricardo Jaramillo Mejia, Bancolombia

In February, Bancolombia was advised to postpone its Ps2.66 trillion ($1.4 billion) follow-on offering. International banks believed the difficult equity markets throughout Latin America would make the deal unviable, or at least inadvisable, in pricing terms, and with several other transactions being pulled from the market at that time there was a sound basis for the advice. However, Banca de Inversíon Bancolombia (BIB), the bank’s own investment bank, took the opposite view.

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