The emergence of Asia Pacific on the global stage has, to all intents and purposes, been preordained. Demographics, economics and a host of geopolitical and anthropological factors have combined to make it so.
But success for companies seeking to capitalize on the rich opportunity provided by the region’s coming of age is far from similarly assured.
More than a decade into the Asian century, for investment banks and financial services companies, the problem is how to turn the undeniable potential of the region into sustainable profit.
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