Umpqua redesigns retail banking

Umpqua Bank in Portland, Oregon, has succeeded in making bank branches profitable. It is now the largest community bank on the US west coast. CEO Ray Davis talks of giving customers an entirely different experience. How far can he go?

Bank CEOs from Asia, Russia, Europe, Australia and within the US have trekked to Portland, Oregon, to pay to hear Ray Davis talk. He is the chief executive of a community bank called Umpqua Bank that was established in 1953 to cash cheques and lend money to local lumberjacks. Its market capitalization is just $1.8 billion.

Yet this bank with an unusual name is doing to banking what Apple did to mobile technology. “Margins are shrinking faster than a speeding bullet.

Access intelligence that drives action

To unlock this research, enter your email to log in or enquire about access