The Association of South East Asian Nations (Asean), in particular Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam are important to global banks and home to some of the most successful and innovative emerging local Asian players.
Less economically developed Asean nations, including Myanmar, Cambodia and Laos, are also central to the efforts of banks seeking to capitalize on what could be spectacular growth over the coming years. The Asean region is home to 600 million people, underlining the importance to banks of building a profitable and lasting franchise.
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