Fubon steals a march on Greater China

Taiwan’s leading financial services firm stands to benefit from its first-mover advantage across the Strait.

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No bank in Taiwan has made a more confident play to take advantage of thawing cross-Strait relations with China than Fubon. Progress for Taiwanese financial services groups in China has been glacially slow, and it will be years before it has any meaningful impact on the bottom line of any Taiwanese bank. But when the money does start to flow, banks across the country will owe Fubon a vote of thanks for getting the pioneering deal through.

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