High stakes: Why Asia’s wealthy are piling into the bond markets

As equity markets founder and Asia’s high-net-worth individuals become more sophisticated, the region’s private banking bid for bonds is driving the international debt markets. Could Asia’s rich professionals be the new Belgian dentists?

When $8 billion of a total $13 billion demand for a Chinese property-related bond issue in Asia comes from private banks, it is time to sit up and take notice.

This happened last month when Longfor Properties, a Beijing-based real estate company founded almost a decade ago, provided the clearest indication yet of just how influential and plain big the private banking bid for corporate bonds in Asia has become.

Longfor’s $400 million RegS seven-year non-call-four deal was priced with a yield of 6.875%,

Thanks for your interest in Euromoney!
To unlock this article: