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| China gold investors survey results |
The Euromoney China gold investors survey was open from June 4 to July 20. All responses were collected online from investors in gold and gold-backed products from the People’s Republic of China. Euromoney received 624 responses, which were weighted to reflect the size and per capita GDP of each province:
| Area | Percentage weighting |
| Shanghai area | 28.12% |
| Beijing area | 22.27% |
| Guangzhou area | 9.59% |
| Jiangsu province | 4.47% |
| Shandong province | 8.82% |
| Henan province | 8.24% |
| Liaoning province | 7.17% |
| Rest of China | 11.31% |
Respondents were asked to name banks whose gold investment services they used, which were given the weightings:
| Services | Percentage weighting |
| Physical gold investing | 30% |
| Gold-backed/linked paper products | 20% |
| Gold-backed/linked structured products | 20% |
| Shanghai Exchange deferred spot contract | 30% |
Respondents were asked to rate their providers on a scale of one (poor) to seven (excellent) for a number of criteria relating to client service, product range and investment strategy and advice
The score is calculated as the arithmetic mean of all the voted ratings (from 1 -7 where 1= very poor 7 = excellent) given to a bank for that category, with any responses that vote 1 in every voted category or which vote 7 in every voted category excluded.
Scores were calculated by arithmetic mean of scores achieved by all nominated banks, with banks requiring a minimum coverage ratio of 5% of the response base to be included in the results.
Any questions should be directed to Sui Chung: schung@euromoney.com
