On the third floor of the ultra-plush new São Paulo shopping mall JK is a Bradesco. As you enter the space (there are no doors) a little white robot whirs towards you and greets you with a blue neon smile. The rest of the concept store uses the latest touch-screen technology to tell the bank’s story about its past, present and future. “What would a bank of the future look like if the future was right now?” asks Bradesco, based on the assumption that the flagship project’s use of interactive technology along the walls and on table tops answers its own question.
Bradesco has put its branded flag into technology investment.
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