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JOSEF ACKERMANN PAUSES, a slight smile spreading across his face. “People ask me why I make such firm commitments to achieve specific goals,” he says. “My answer is it gives transparency to the market, it rallies the troops behind a target and, if you achieve it, you earn a great deal of respect.”
What Ackermann does not say is that making commitments gives his critics something to aim at. But what his critics don’t get, and what he does, is that when he sets himself a goal, he usually achieves it.
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