Inside Investment: Common sense about timing and the market

The notion that “you can’t time the market” has somehow become received wisdom. It is, of course, nonsense. The experience of two very British institutions and some data analysis reveals the truth behind the cant.

Hesiod is considered the world’s first economist. He lived in the foothills of Mount Helicon near the Gulf of Corinth in the eighth century BC and was a contemporary of Homer. His Works and days is the most significant historical source on Greek farming techniques and the ancient economy. Hesiod’s advice still echoes down the ages: “Observe due measure, for right timing is in all things the most important factor.”

Timing, however, is something that is neglected, even abjured, in the investment world.

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