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THE BATTLE FOR every bit of investment banking business in Latin America is getting fiercer, and the stakes are getting higher and higher. Each bond issue, IPO or merger brings not only fees but also kudos, as the importance of the region in the global financial landscape grows. But these public deals only touch the surface of the opportunity that bankers see in Latin America. Ask a head of investment banking in the region what, if they were given $100 million for their business, they would spend it on tomorrow and the answer will probably be technology.
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