What’s in a name? The problem for the business that Ken Lewis created is: far too much.
Now his successors are struggling with the concept of how to shorten the mouthful that is Bank of America Merrill Lynch.
Obviously sensitivities are high: one legacy business stands for everything big and bold in the US of A; the other has its own proud heritage as one of the world’s leading brokerages and investment banks.
It’s also an issue for publications such as Euromoney, for which spelling out the full name of the institution every time takes up far too many column inches for a magazine that is already crammed to the brim with information.
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