Marc Viénot, a small coffee by his side, lights his cigar with an elegant match as long as a credit card. Here, on the 37th floor of the Société Générale headquarters at La Défense in Paris, the honorary chairman oozes French tradition. It seems remarkable that he is also responsible for revolutionizing the way French companies are being run.
Viénot describes himself as “independent-minded”. Others describe him as a godfather – not a mafia don, but rather a mentor to many French executives.
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