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“We are looking to surf the consumer boom in Russia” |
Mone has so far built a chain of 17 salons in Moscow and St Petersburg, but thanks to Mint’s capital injection it is looking to expand into the regions to create the first true nationwide chain.
“Unlike the US and Europe, which are dominated by chain players, the Russian hairdressing and beauty salon market is still overwhelmed by individual and unofficial home-based outlets,” says Alexander Glushkov, Mone president.
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