PowerShares Capital Management is focusing its efforts on distribution, particularly on educating financial advisors. After years of expanding its exchange-traded fund line, the firm believes the future of ETF growth will come from explaining how ETFs can fit in portfolios. “Our [wholesaling] efforts will mirror more [closely] the traditional mutual fund model,” said Bruce Bond, president and ceo.
Bond said there are differences between the models because ETF margins are lower. As a result the focus will be on ETFs themselves rather than broader value added offerings.
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