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Lombard Odier
It is rare that financial services firms invest in a side business that has little obvious revenue benefit, and rarer still that such a side business is a tech venture. Lombard Odier – more usually associated with the values of traditional Swiss private banking than Silicon Valley – took on the task of creating a social network for the independent asset management industry back in 2009.
“The logical stage after the generalized social networks such as Facebook and LinkedIn is a specialized social network,” says Olivier Collombin, head of Lombard Odier’s asset management business.
The platform, E-merging, provides a business-to-business network for independent portfolio managers and family offices and those that serve them such as HR professionals, IT consultants and lawyers.
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