From promoting digital inclusion to refining its premium banking offering, Nubank’s 2024 demonstrates that it stands at the forefront of digital banking in Latin America.
In 2024, Nubank surpassed a historic milestone, reaching over 110 million customers across Brazil, Mexico and Colombia. This achievement is a testament to scale, and the trust the bank has cultivated through intuitive design, transparent products, and a seamless digital experience.
In Brazil alone, Nubank reached 57% of the adult population by the end of the review period, while its footprint in Mexico and Colombia continued to grow rapidly, with 9 million and 2 million customers, respectively.
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