Citi stands head and shoulders above its rivals in this category. The products it generates are designed to help day-to-day business for all its clients, be they global corporates working in and across Africa, or African firms scaling up their regional and international presence.
CitiDirect, the US firm’s global online banking platform, caters to the needs of its transaction-banking clientele. The new version, following a successful pilot, was rolled out across 14 African markets in 2023, from Algeria to Zambia.
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