OUT OF THE WOODS, INTO THE WORLD
Ask an American or a Frenchman how many Finnish brand names he knows and you will probably have him stumped. Unlike neighbouring Sweden, which boasts Volvo, Electrolux, Saab and AGA, Finland has no well-known flagship. But this anonymity belies the success of many Finnish companies, which, like the ice-breakers constructed in Helsinki’s shipyards, are steadily and stealthily cutting their way into new markets, towing the country’s financial system in their wake.
“There is a general trend towards internationalization, an international sales drive,” said Jan-Henrik Kulp, finance director of paper maker Kaukas-Kymmene.
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