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Inside IT

Euromoney profiles five leading vendors in one of finance's most competitive fields.

PROFILES: SuperDerivatives: a client favourite

Gershon: delivering new classes of option

"It's a very beautiful thing." David Gershon is talking about theoretical physics, in which he has a PhD, but he could easily be talking about the universal success SuperDerivatives achieved in this year's survey. Gershon, who has a trading as well as a physics background, founded the company early in 2000. Before SuperDerivatives, options pricing was highly complex and Gershon soon realized that if someone could come up with an easy-to-use solution, many people in the financial industry would benefit immensely. Thus, SuperDerivatives was born. SuperDerivatives' benchmark product, SD-FX, was the first currency options pricing system. SD-FX generates accurate market prices for all types of FX and exotic options and provides transparency for pricing currency options. Traders can now determine the fair market price for options in advance of the actual trade.

Rino Giambertone, an FX market trader at Italy's Abaxbank, was drawn to the convenience of SuperDerivatives. "Because the system is online, you can use it in any position: at the office or at home."

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