WeWork founder Adam Neumann wasn’t the messiah, he was a very naughty boy
Experienced financiers were beguiled by WeWork founder Adam Neumann, who is often described as a ‘charismatic’ leader, but seemed more of a charlatan, with his outlandish claims for the transformative potential of an office rental firm that was branded as a technology company.
Earlier this year, Neumann expanded the ambitions of WeWork, which was founded in 2010 as a co-working office space renter in downtown New York, by announcing the creation of the WeCompany.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
