How Ashmore became part of the EM establishment

The London-based asset management firm has taken the lead in persuading institutional investors worldwide, including central banks and pension funds, to go for long-term investment in emerging market assets. Felix Salmon reports.

EMERGING MARKET INVESTMENT is evolving rapidly as an asset class, and one London firm – Ashmore Investment Management – has managed to position itself at the forefront of change.

Ashmore is no giant of the buy side: with barely more than $20 billion in assets under management, it’s little more than a rounding error when compared with trillion-dollar investors like Fidelity or Barclays. But that $20 billion is invested exclusively in emerging markets, making Ashmore the second-biggest player in the asset class, after Pimco.

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