Several good firms now cater for the private-client market with cross-product sites, and they have slightly different approaches.
But the clear leader in this category is Saxo Bank. Its cross-product trading platform has the widest variety of products, and is easily the most customizable platform of its kind. Financial consultants can even white label the whole site – other banks such as Merrill Lynch provide the ability to do that – but clients can also pick exactly which boxes appear on the homepage.
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