Caplin Systems has launched a brand new user experience (UX) design service that is set to up the game of many single dealer platforms.
The new UX service focuses not only on the look of the platform but also studies how clients use it.
Duncan Brown, head of UX design at Caplin, says: “Getting the UX right can make a single-dealer platform indispensable and create competitive differentiation.
“Implementing a single-dealer platform creates a way to win and retain business.
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