Awards for Excellence national winners 2026: Morocco

Best bank: Attijariwafa Bank

Attijariwafa Bank’s recent performance has been shaped by a group-wide strategy that combines pan-African expansion with digital transformation and stronger customer engagement. Its five-year ‘@mbitions 2025’ programme was built around three priorities: reinforcing its position as a leading African financial group, becoming a relationship-led digital bank powered by data and artificial intelligence, and aligning more closely with international standards in governance, sustainability and talent development.

The 2021-2025 strategy has helped to deliver strong financial outcomes.

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