HSBC: Up ’n’ under

HSBC’s global headquarters in Canary Wharf hosted an entirely different type of journalist last month at the press conference announcing the British bank’s sponsorship of the British and Irish Lions for their 2009 tour of South Africa.

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Hacks more used to the sports club pressroom were thus introduced to the stadia of investment banking. “Bloody hell,” exclaimed one. “No wonder they overcharge their customers. I’m glad I don’t bank with this lot.” HSBC is very proud of its sports sponsorship programmes, which have included investments in baseball, golf and ice hockey. But the bank is especially pleased with its latest sporting venture.

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