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“Everyone is intrigued and enchanted by demographics in Nigeria, GDP figures and the overall changes that the country is experiencing,” says Paula Disberry. “But the reality in which businesses like ourselves operate there is very different.”
Disberry knows this all too well. She is group director for retail operations at Woolworths, one of South Africa’s leading retailers.
As for many leading companies in South Africa, still the continent’s most developed economy and home to many of its biggest companies, Nigeria seemed like the obvious place for an ambitious group to go.
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