Best bank: BBVA
BBVA has developed a sharper, more customer-led operating model in a market that is beginning to normalise after years of instability. The bank’s retail strategy is built around analysing customer needs, delivering simpler end-to-end experiences and increasing the use of digital products and sales.
This strategy particularly important in Argentina’s changing macroeconomic environment, where customers need more flexible, transparent and usable financial tools. The bank’s organisational redesign reinforces this agenda: by giving the retail customer unit full responsibility for CX and financial outcomes, BBVA has aligned customer experience more directly with commercial execution rather than treating it as a separate support function.
A major 2025 development was BBVA Argentina’s strategic alliance with Stellantis to jointly control FCA Compañía Financiera on a 50/50 basis.
Access this research
Enter your work email address to sign in or check whether your organisation already has access to Euromoney.
