The decision to grant Qatar hosting rights for the World Cup tournament divided opinion from the start. Whatever the merits of holding sport’s biggest jamboree in a desert in November, the die is cast. When Euromoney visited the Gulf state in late October, signs of the looming event were everywhere.
In West Bay and around Msheireb Downtown Doha, a revamped part of the capital full of upscale malls and couture outlets, colossal images of soccer’s brand name superstars – England’s Harry Kane, France’s Kylian Mbappé – cover whole buildings.
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