NOT BAND AID, BUT BOND AID
As rock stars wept at the globally-televised Live Aid concert, organized by Bob Geldof last July, Mona Siddique had an idea. “I was doing the ironing,’ said the 25-year-old salesperson from Daiwa Europe. “I thought, the City of London has such a bad reputation with the general public–so after Band Aid, why not Bond Aid?’
Bond Aid–a mock bond issue syndicated among the international banking community to raise funds for the African famine–is finally a reality.
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