Citi has undertaken a deliberate recalibration of its global research strategy. Under the leadership of Lucy Baldwin, global head of research, Citi has shifted from broad-based content generation toward a more selective, thematic and client-driven approach, dominating a landscape characterised by information saturation and compressed decision-making cycles.
“Research today isn’t about more, it’s about better,” Baldwin notes. “We’ve become much more selective in what we cover and how we cover it, and we’ve placed enormous emphasis on being thematic, actionable and commercially relevant. We
Thanks for your interest in Euromoney!
To unlock this article, enter your e-mail to log in or enquire about access:
