Switzerland

BEST BANK
UBS

BEST DEBT HOUSE
CSFB

BEST EQUITY HOUSE
CSFB

BEST M&A HOUSE
Goldman Sachs

The perennial battle between CSFB and UBS for the title of best bank in Switzerland is won this year by UBS. Its drive to attract new clients has delivered impressive market share in retail banking. In Switzerland, UBS has about 3.5 million individual client accounts, about 25% of the savings and mortgage markets for individuals, and 32% of the country’s credit card business. UBS has 301 branches in Switzerland and is introducing a “two-zone” policy whereby customers can process every-day transactions through an ATM, or speak to a client adviser on more complicated matters.