Brazil has undergone a huge change since the start of its stabilization plan (Plano Real) in June 1994. Before this was implemented, inflation was the great concern for all Brazilians. With an average annual level of over 1,000% between 1988 and 1993, it was the main determinant of a commercial transaction’s profitability. There were enormous opportunities for speculation. Goods purchased just before a 50% price increase could generate a huge gain. A sale under the same conditions could mean a big loss.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
