A unique ability to combine national scale and digital leadership with a local, human touch makes Bank of America stand out in the US’s voraciously competitive retail banking market. The result is that, although it has 70 million clients in the US, it continues to grow: adding 5.8 million new consumers in 2024 alone.
While almost 80% of Bank of America’s customers interact with the firm digitally, its physical network continues to spread throughout the country’s biggest banking markets.
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