BBVA has maintained a strong presence in the Peruvian FX market, holding a leading role for the past six years.
BBVA has implemented a dynamic pricing strategy across its relationship platforms globally, using data on deals, client behaviour and market conditions to optimize each deal individually. This approach enables rapid adaptation to demand fluctuations and competition.
The bank has also enhanced its cash management and payment platform by adding FX forward products, market orders and alerts, providing clients with advanced tools for managing FX risk and capitalizing on market trends.
BBVA has experienced substantial growth in the Latin American FX market in recent years, including Peru, with an average compound annual growth rate of around 20% across the region.
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