Julius Baer’s pure play pays off

COO Boris Collardi explains how his bank has gained momentum by doing the little things well.

Private banking 2008: When the ultra-wealthy bump into the sub-prime 

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Boris Collardi, Julius Baer

“Our clients’ trust and confidence is increasing because they know we are doing just one thing and doing it very well”
Boris Collardi, Julius Baer

UBS DISPOSED OVER the summer of a stake of 20.7% in Julius Baer equity worth about $3.3 billion. While that’s not a mistake to rank alongside its risk management failures in the sub-prime and mezzanine CDO markets, still it might have been better off holding on to it.

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